i am riddhi shah, a
multidisciplinary designer & strategist


i am riddhi shah,
a multidisciplinary designer & strategist

I believe design isn’t just about aesthetics - it’s about how it works, how it feels, and who it serves. With experience building brands and product strategy, I bring together cultural insight, design thinking, and business strategy to create work that drives real growth.

My practice lives at the intersection of design, sustainability, and cultural sensitivity - crafting systems and stories that don’t just function, but feel meaningful and lasting.