Hey, I'm Riddhi
available for new projects
i'm a designer, strategist, nomad, and coffee lover obsessed with brand building.
.experience
3+ years
3+ years
.location
New York City (EST)
New York City (EST)
.freelance
Available
Available
.hello
I'm a multidisciplinary designer & strategist passionate about blending creativity with strategy to craft experiences that truly matter. With a background in design management and communication design, I specialize in smart, user-centered solutions that balance market needs, business goals, and environmental impact.
I'm a multidisciplinary designer & strategist passionate about blending creativity with strategy to craft experiences that truly matter. With a background in design management and communication design, I specialize in smart, user-centered solutions that balance market needs, business goals, and environmental impact.
I’ve always believed that design is less about what we make and more about how thoughtfully we choose to make it.
My path has been shaped by that belief, first through communication design, then through design management, and now through the work I do at the intersection of strategy, research, and visual storytelling. I’m drawn to projects where creativity and clarity meet, where the goal isn’t just to make something beautiful but to make something that works, communicates, and genuinely helps people.
I'm a multidisciplinary designer & strategist passionate about blending creativity with strategy to craft experiences that truly matter. With a background in design management and communication design, I specialize in smart, user-centered solutions that balance market needs, business goals, and environmental impact.
I’m still learning, always evolving, and constantly looking for the next challenge that asks me to think deeper, stretch further, and create with meaning. At the heart of it, I’m a design strategist who loves connecting ideas, people, and possibilities, and building experiences that matter.
I’m still learning, always evolving, and constantly looking for the next challenge that asks me to think deeper, stretch further, and create with meaning. At the heart of it, I’m a design strategist who loves connecting ideas, people, and possibilities, and building experiences that matter.
.achievements
2024 dmi: conference
2024 dmi: conference
Student Essay Winner
Recognized for my essay on the intersection of design and strategy in modern business.
Student Essay Winner
Recognized for my essay on the intersection of design and strategy in modern business.
.work experience
2022 - Present
Freelancer
Brand Designer & Strategist
Acted as a strategic partner to founders, helping them articulate their brand’s purpose, promise, and personality.
2022 - Present
Freelancer
Brand Designer & Strategist
Acted as a strategic partner to founders, helping them articulate their brand’s purpose, promise, and personality.
2022 - Present
Freelancer
Brand Designer & Strategist
Acted as a strategic partner to founders, helping them articulate their brand’s purpose, promise, and personality.
2022 - Present
Freelancer
Brand Designer & Strategist
Acted as a strategic partner to founders, helping them articulate their brand’s purpose, promise, and personality.
2025
Incluya
Design Strategist
Translated qualitative research into product and brand decisions by shaping problem statements, defining UX roadmaps and feature priorities, aligning cross-functional teams, and building a cohesive identity system across product, web, and founder storytelling.
2025
Incluya
Design Strategist
Translated qualitative research into product and brand decisions by shaping problem statements, defining UX roadmaps and feature priorities, aligning cross-functional teams, and building a cohesive identity system across product, web, and founder storytelling.
2025
Incluya
Design Strategist
Translated qualitative research into product and brand decisions by shaping problem statements, defining UX roadmaps and feature priorities, aligning cross-functional teams, and building a cohesive identity system across product, web, and founder storytelling.
2025
Incluya
Design Strategist
Translated qualitative research into product and brand decisions by shaping problem statements, defining UX roadmaps and feature priorities, aligning cross-functional teams, and building a cohesive identity system across product, web, and founder storytelling.
2023 - 2025
Pratt Institute
Design Strategist
Conducted qualitative and quantitative research to map opportunities, define value propositions, and build strategic frameworks, from positioning and MVP scope to identity systems and GTM plans.
2023 - 2025
Pratt Institute
Design Strategist
Conducted qualitative and quantitative research to map opportunities, define value propositions, and build strategic frameworks, from positioning and MVP scope to identity systems and GTM plans.
2023 - 2025
Pratt Institute
Design Strategist
Conducted qualitative and quantitative research to map opportunities, define value propositions, and build strategic frameworks, from positioning and MVP scope to identity systems and GTM plans.
2023 - 2025
Pratt Institute
Design Strategist
Conducted qualitative and quantitative research to map opportunities, define value propositions, and build strategic frameworks, from positioning and MVP scope to identity systems and GTM plans.
2023
Aasai
Jr. Graphic Designer
Directing multi-client rollouts with narrative systems, visual toolkits, and experiential launch plans that differentiated brands across touchpoints. Managing legacy brands with a portfolio of $100K+
2023
Aasai
Jr. Graphic Designer
Directing multi-client rollouts with narrative systems, visual toolkits, and experiential launch plans that differentiated brands across touchpoints. Managing legacy brands with a portfolio of $100K+
2023
Aasai
Jr. Graphic Designer
Directing multi-client rollouts with narrative systems, visual toolkits, and experiential launch plans that differentiated brands across touchpoints. Managing legacy brands with a portfolio of $100K+
2023
Aasai
Jr. Graphic Designer
Directing multi-client rollouts with narrative systems, visual toolkits, and experiential launch plans that differentiated brands across touchpoints. Managing legacy brands with a portfolio of $100K+
2022
Futuring Design
Visual Designer & Strategy Intern
Led the rebranding of a heritage kitchenware product by mapping insights, reframing positioning, and designing B2C identity systems supported by strategic pitch decks.
2022
Futuring Design
Visual Designer & Strategy Intern
Led the rebranding of a heritage kitchenware product by mapping insights, reframing positioning, and designing B2C identity systems supported by strategic pitch decks.
2022
Futuring Design
Visual Designer & Strategy Intern
Led the rebranding of a heritage kitchenware product by mapping insights, reframing positioning, and designing B2C identity systems supported by strategic pitch decks.
2022
Futuring Design
Visual Designer & Strategy Intern
Led the rebranding of a heritage kitchenware product by mapping insights, reframing positioning, and designing B2C identity systems supported by strategic pitch decks.
2021
Indidesign
Communication Design Intern
Built a six-month social strategy for a leading Indian snack brand while shaping cohesive visual identity systems and contributing to nomenclature brainstorming for an upcoming EV launch.
2021
Indidesign
Communication Design Intern
Built a six-month social strategy for a leading Indian snack brand while shaping cohesive visual identity systems and contributing to nomenclature brainstorming for an upcoming EV launch.
2021
Indidesign
Communication Design Intern
Built a six-month social strategy for a leading Indian snack brand while shaping cohesive visual identity systems and contributing to nomenclature brainstorming for an upcoming EV launch.
2021
Indidesign
Communication Design Intern
Built a six-month social strategy for a leading Indian snack brand while shaping cohesive visual identity systems and contributing to nomenclature brainstorming for an upcoming EV launch.
.toolkit
Adobe Creative Suite
Design, Motion, Graphics
Adobe Creative Suite
Design, Motion, Graphics
Adobe Creative Suite
Design, Motion, Graphics
Figma
Web Design
Figma
Web Design
Figma
Web Design
Asana
Project Management
Asana
Project Management
Asana
Project Management
Microsoft Office Suite
Docs, Powerpoint, Excel
Microsoft Office Suite
Docs, Powerpoint, Excel
Microsoft Office Suite
Docs, Powerpoint, Excel
Canva
Graphics, Layout
Canva
Graphics, Layout
Canva
Graphics, Layout
Notion
Productivity Management
Notion
Productivity Management
Notion
Productivity Management
Claude
AI Assistant
Claude
AI Assistant
Claude
AI Assistant
ChatGPT
AI Assistant
ChatGPT
AI Assistant
ChatGPT
AI Assistant
Midjourney
Stills and Video Generator
Midjourney
Stills and Video Generator
Midjourney
Stills and Video Generator
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate
.say hello