Facets & Gram

Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been rooted in traditional Indian artistry and elevated through contemporary design sensibilities, the brand has built its reputation on precision, authenticity, and timeless elegance.

Facets & Gram was conceptualized as an extension of this legacy, bringing in the new generation in a social-first, experience-driven pop-up designed to bring the Jewels world to life. The goal was to create a space that people would photograph, share, and remember, while staying true to the brand’s core: craftsmanship, elegance, and trust.