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An immersive jewelry experience made to share.
problem
Sherly Jewels wanted to reintroduce themselves to the next generation, with their minimal and dainty designs.
insights
Modern luxury isn’t just purchased, it’s shared. For younger audiences, brand affinity grows through immersive experiences, visual storytelling, and moments worth capturing.
solution
We redefined Sherly Jewels’ identity through a refined design language, experiential touchpoints, and a social-first pop-up concept.
Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been rooted in traditional Indian artistry and elevated through contemporary design sensibilities, the brand has built its reputation on precision, authenticity, and timeless elegance.
Facets & Gram was conceptualized as an extension of this legacy, bringing in the new generation in a social-first, experience-driven pop-up designed to bring the Jewels world to life. The goal was to create a space that people would photograph, share, and remember, while staying true to the brand’s core: craftsmanship, elegance, and trust.
year
2023
timeframe
Two Weeks
project type
Aasai Studio
project type
Brand Identity, Art Direction, Experience Design, Social Media
role
Jr. Graphic Designer
tools
Adobe Creative Suite, Midjourney
01 INFLUENCER EVENT MENU
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04 AI-GENERATED BACKGROUNDS
05 SOCIAL MEDIA
applications
At Facets & Gram, influencers and clientele weren’t just looking at jewelry. They were walking into a world of Sherly Jewels, discovering minimalist, everyday pieces while connecting to the story behind them. This event marked the beginning of Sherly Jewels’ new niche — contemporary, wearable luxury designed for modern lifestyles.
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