strategic design & innovation, brand strategy
strategic design & innovation, brand strategy
PROBLEM statement
PROBLEM statement
The SKIDO Range is a range of kitchen storage and organizing systems that caters to the needs of the Indian modular kitchen. It focuses on the efficient use of space and the organization of varied utensils/items available in the household.The existing visual language of the product packaging holds a few weaknesses. It mainly focuses on zero colour graphics on the package and the installation manual to meet the budget criteria.
‘To propose a new visual language to the range that is in colour, engaging and attractive - no budget constraint, but lets keep it realistic.’
project goals:
To establish a communication system that is easy to comprehend by a varied range of target audiences.
To design a logo, brand guidelines, packaging graphics and communication for the products.
The objective is to deliver a new visual identity without the constraints of a single colour and target the market.
The SKIDO Range is a range of kitchen storage and organizing systems that caters to the needs of the Indian modular kitchen.
It focuses on the efficient use of space and the organization of varied utensils/items available in the household.
The existing visual language of the product packaging holds a few weaknesses. It mainly focuses on zero colour graphics on the package and the installation manual to meet the budget criteria.
‘To propose a new visual language to the range that is in colour, engaging and attractive - no budget constraint, but lets keep it realistic.’
project goals:
To establish a communication system that is easy to comprehend by a varied range of target audiences.
To design a logo, brand guidelines, packaging graphics and communication for the products.
The objective is to deliver a new visual identity without the constraints of a single colour and target the market.
solution
solution
A full rebranding of SKIDO was developed to reposition the product as a modern, India-centric kitchen storage solution. The new strategy includes:
A bold visual identity using color, dynamic typography, and modular design elements reflective of the product’s function.
Revamped packaging graphics that balance cost-effectiveness with consumer appeal, using product renders, minimalist illustrations, and environmental storytelling.
Redesigned installation manuals for clear, user-friendly communication.
A targeted social media strategy to reintroduce SKIDO and drive consumer engagement across digital platforms.
A full rebranding of SKIDO was developed to reposition the product as a modern, India-centric kitchen storage solution.
