who's that
girl?
Heyy, i am riddhi shah. a creative strategist.
who's that
girl?
Heyy, i am riddhi shah,
a multidisciplinary designer & strategist.
I’m Riddhi Shah, a multidisciplinary designer and strategist. I have a foundation in communication design and a Master’s in Design Management from Pratt Institute.
My work lies at the intersection of creative thinking, business strategy, and systems-level insight. I’ve contributed across industries and roles, from branding and research to operations and experience design , guided by empathy, curiosity, and a collaborative mindset.
I am drawn to projects that integrate design, sustainability, and strategy to create meaningful impact.
Currently exploring opportunities where a multidisciplinary lens can support innovation, purpose-driven growth, and intentional change and always open for a coffee chat :)
Hiii, I’m Riddhi, a multidisciplinary designer & strategist blending creativity, systems thinking, and purpose.
I design for impact, not just aesthetics - with a focus on sustainability, empathy, and intentional change.
Let’s co-create something meaningful.
work experience
work experience
Pratt Institute – IT Department
Pratt Institute – IT Department
Tech Assistant ( 2024 – 2025)
Tech Assistant ( 2024 – 2025)
Optimized information technology operations by streamlining systems, resolving tech issues, and improving user accessibility through Salesforce, Onyx, and Pharos workflows.
Optimized information technology operations by streamlining systems, resolving tech issues, and improving user accessibility through Salesforce, Onyx, and Pharos workflows.
Pratt Institute – finance dept
Pratt Institute – finance dept
Graduate Assistant (2023 – 2025)
Graduate Assistant (2023 – 2025)
Drove data-informed decision-making by analyzing course trends, optimizing budgets, and streamlining workflows through Slack automation and operational improvements.
Drove data-informed decision-making by analyzing course trends, optimizing budgets, and streamlining workflows through Slack automation and operational improvements.
AASAI
AASAI
Graphic Designer (2023)
Graphic Designer (2023)
Boosted market positioning and customer engagement by developing brand strategies, leading multi-channel branding campaigns, and aligning design with business strategy.
Boosted market positioning and customer engagement by developing brand strategies, leading multi-channel branding campaigns, and aligning design with business strategy.
FUTURING DESIGN PVT LTD
FUTURING DESIGN PVT LTD
visual Designer & Strategist Intern (2022)
visual Designer & Strategist Intern (2022)
Executed a strategic rebrand backed by market research, pitched sustainable packaging solutions, and designed milestone branding to enhance brand equity and business alignment.
Executed a strategic rebrand backed by market research, pitched sustainable packaging solutions, and designed milestone branding to enhance brand equity and business alignment.
INDIDESIGN
INDIDESIGN
Communication Design Intern (2021)
Communication Design Intern (2021)
Increased brand visibility through social media strategy, unified visual identity, and audience-focused storytelling—driving engagement across digital platforms.
Increased brand visibility through social media strategy, unified visual identity, and audience-focused storytelling—driving engagement across digital platforms.
BLOOM FOUNDATION
BLOOM FOUNDATION
Graphic Designer (2020 – 2021)
Graphic Designer (2020 – 2021)
Amplified mental health awareness campaigns via targeted social content, reels, and video—expanding campaign reach and fostering community engagement.
Amplified mental health awareness campaigns via targeted social content, reels, and video—expanding campaign reach and fostering community engagement.
achievements
achievements
dmi: conference
dmi: conference
Recognized for my essay on the intersection of design and strategy in modern business.
Student Essay Winner - September 2024
Recognized for my essay on the intersection of design and strategy in modern business.
Student Essay Winner - September 2024
✦ Where I’m Headed
Exploring opportunities in strategy, experiential design, and innovation.
I’m here to co-create. Collaborate. Solve things that matter.
And yes—always up for a coffee chat.