Heyy, i am riddhi shah. a creative strategist.

I work with brands, people, and systems to design thoughtful solutions—ones that are culturally aware, strategically sound, and quietly impactful.

My journey started with a love for art and design, but I quickly realized what drew me in wasn’t just the act of creating—it was the why behind it. Why something exists. Why people behave the way they do. Why certain solutions stick, and others don’t.

I studied communication design and later pursued a Master’s in Design Management at Pratt Institute. Along the way, I found myself leading teams, working across disciplines, and listening closely—not just to clients and users, but to the unsaid moments in between.

Today, I specialize in strategic design thinking, circular economy innovation, and brand experiences that are rooted in empathy and equity. Whether it’s reimagining product ecosystems or building sustainability frameworks that honor cultural traditions, I aim to bridge the gaps between intention and action.

Outside of work, you’ll find me exploring future-of-design trends, sipping way too much coffee, or thinking about how to design better systems—not just better screens.

I’m here to co-create. Collaborate. Solve things that matter.
And yes—always up for a coffee chat.