strategic design & innovation, product
strategic design & innovation, product
PROBLEM statement
PROBLEM statement
Globally, over 92 million tons of textile waste and millions of tons of plastic decorations are discarded annually—much of it post-holiday celebrations. These vibrant, durable materials typically end up in landfills, contributing to the world’s growing waste crisis. At the same time, the children's eyewear industry remains trapped in a cycle of uninspired plastic products, with little focus on sustainability or circular design. This signals a missed opportunity to introduce eco-conscious values early in life.
Globally, over 92 million tons of textile waste and millions of tons of plastic decorations are discarded annually—much of it post-holiday celebrations. These vibrant, durable materials typically end up in landfills, contributing to the world’s growing waste crisis. At the same time, the children's eyewear industry remains trapped in a cycle of uninspired plastic products, with little focus on sustainability or circular design. This signals a missed opportunity to introduce eco-conscious values early in life.
solution
solution
eyeknow transforms holiday waste into impact.
We’re designing a modular, durable, upcycled eyewear line for kids, crafted from discarded holiday decorations. Every frame not only reduces landfill waste but also sparks conversations around sustainability and reuse. Stylish yet responsible, our eyewear introduces children to the principles of the circular economy.
in association with unsdgs 4,8,9 & 12
eyeknow transforms holiday waste into impact.
We’re designing a modular, durable, upcycled eyewear line for kids, crafted from discarded holiday decorations. Every frame not only reduces landfill waste but also sparks conversations around sustainability and reuse. Stylish yet responsible, our eyewear introduces children to the principles of the circular economy.
in association with unsdgs 4,8,9 & 12


product design
product design
A cost-efficient three-piece eyeglass frame designed for active kids—safe, durable, and customizable. it may Feature an embedded QR code on the arm for parents to access the companion app with ease.
A cost-efficient three-piece eyeglass frame designed for active kids—safe, durable, and customizable. it may Feature an embedded QR code on the arm for parents to access the companion app with ease.










Prototyping our design with the 3-D printing method.
Prototyping our design with the 3-D printing method.
business strategy
mission
Our mission is to create a modular, sustainable eyewear designed for youth, constituting of 80% of up-cycled/recycled materials using discarded holiday decorations.
vision
Our vision is to be at the forefront of eyewear, catalyzing a culture of conscious consumption and inspiring young minds to be stewards of our planet.
material sourcing
material sourcing
the process of sourcing recycled holiday waste and converting them into pellets that can be later used for 3-D printing the glasses.
the process of sourcing recycled holiday waste and converting them into pellets that can be later used for 3-D printing the glasses.


mobile application
mobile application
Welcome to the EYEKNOW App!
Embark on a journey of style and sustainability with the EYEKNOW mobile application. It is a pocket-sized portal to conscious fashion, offering a seamless blend of modular eyewear and environmental responsibility.
Welcome to the EYEKNOW App!
Embark on a journey of style and sustainability with the EYEKNOW mobile application. It is a pocket-sized portal to conscious fashion, offering a seamless blend of modular eyewear and environmental responsibility.




learn & Engage:
EYEKNOW is more than a brand; it's a movement. Stay informed and inspired with engaging content on circular economy, waste management, and sustainable living. Join the conversation, share your insights, and be part of the change.
Track Your Impact:
See the difference you're making. Track your environmental footprint and contributions to sustainability through your EYEKNOW purchases. Every pair tells a story, and you're at the center of it.
learn & Engage: Stay informed and inspired with engaging content on circular economy, waste management, and sustainable living.
Track Your Impact: See the difference you're making. Track your environmental footprint and contributions to sustainability through your EYEKNOW purchases.
business strategy
mission
Our mission is to create a modular, sustainable eyewear designed for youth, constituting of 80% of up-cycled/recycled materials using discarded holiday decorations.
vision
Our vision is to be at the forefront of eyewear, catalyzing a culture of conscious consumption and inspiring young minds to be stewards of our planet.
value proposition
value proposition




values
values



