strategic design & innovation, packaging design
strategic design & innovation, packaging design
problem statement
problem statement
We all know coffee—it's the world's most consumed beverage next to water. But for me, coffee is more than just a drink. It’s a ritual. A moment of calm, a burst of energy, and often, the start of the day.
The global coffee industry produces over 59 billion coffee pods annually, contributing to a massive single-use waste crisis. Consumers value convenience and ritual in their coffee experience, but existing sustainable alternatives disrupt that ritual with inconvenient disposal processes or machine incompatibility.
There is a clear gap in the market for a truly home-compostable, machine-compatible coffee pod—one that delivers sustainability without demanding behavioral change from consumers.
We all know coffee—it's the world's most consumed beverage next to water. But for me, coffee is more than just a drink. It’s a ritual. A moment of calm, a burst of energy, and often, the start of the day.
The global coffee industry produces over 59 billion coffee pods annually, contributing to a massive single-use waste crisis. Consumers value convenience and ritual in their coffee experience, but existing sustainable alternatives disrupt that ritual with inconvenient disposal processes or machine incompatibility.
There is a clear gap in the market for a truly home-compostable, machine-compatible coffee pod—one that delivers sustainability without demanding behavioral change from consumers.
solution
BioBrewTech addresses this problem by merging material innovation with invisible sustainability, creating compostable pods that fit existing machines, protect product quality, and allow consumers to enjoy their daily ritual without waste guilt.
