PROBLEM statement
PROBLEM statement
in November 2022, Balenciaga released its “Gift Shop” holiday campaign, featuring images of children holding bondage-themed teddy bears and product placements referencing child exploitation lawsuits. The campaign triggered global public backlash, resulting in the viral #CancelBalenciaga movement and widespread media condemnation.
Key facts:
7% drop in Kering Group sales within a week of the controversy.
Negative sentiment dominated social media platforms, especially TikTok and Instagram.
Balenciaga’s fragmented response, including inconsistent public statements and lack of timely apologies, compounded the reputational damage.
The scandal exposed failures in internal communication, creative approvals, and brand safeguarding processes.
in November 2022, Balenciaga released its “Gift Shop” holiday campaign, featuring images of children holding bondage-themed teddy bears and product placements referencing child exploitation lawsuits. The campaign triggered global public backlash, resulting in the viral #CancelBalenciaga movement and widespread media condemnation.
Key facts:
7% drop in Kering Group sales within a week of the controversy.
Negative sentiment dominated social media platforms, especially TikTok and Instagram.
Balenciaga’s fragmented response, including inconsistent public statements and lack of timely apologies, compounded the reputational damage.
The scandal exposed failures in internal communication, creative approvals, and brand safeguarding processes.
solution
solution
A transparent, action-driven crisis recovery strategy that rebuilds trust through public accountability, child protection partnerships, and ethical brand repositioning : Explore how Balenciaga can turn crisis into credibility.
in association with unsdg 16.2
A transparent, action-driven crisis recovery strategy that rebuilds trust through public accountability, child protection partnerships, and ethical brand repositioning : Explore how Balenciaga can turn crisis into credibility.
in association with unsdg 16.2
