Hidden treasures, missed stories
Every year, millions of electronics are discarded—full of precious metals that rarely get a second life. At the same time, mining new gold continues to pollute ecosystems and accelerate climate change.
I started to wonder: What if we could design jewelry that’s beautiful on the outside—and responsible at its core?
For many, coffee is a quiet moment of comfort. But behind that daily ritual? 59 billion pods headed for landfill each year. Most sustainable options feel like a disruption—asking people to change the very rituals they cherish.
I asked myself: What if sustainability didn’t need to be loud to be effective?
genre
genre
Brand Strategy
Brand Strategy
deliverables
deliverables
Brand Design & Strategy, Social Media, Art Direction, Web Design
Brand Design & Strategy, Social Media, Art Direction, Web Design
Jewelery with a second story
Jewelery with a second story
Aurera is a luxury jewelry brand built on recycled e-waste metals. By sourcing gold, copper, and silver from discarded electronics, we reduce environmental harm while honoring craftsmanship. The design system elevates circularity, with storytelling woven into every touchpoint—from packaging to brand voice.
Aurera is a luxury jewelry brand built on recycled e-waste metals. By sourcing gold, copper, and silver from discarded electronics, we reduce environmental harm while honoring craftsmanship. The design system elevates circularity, with storytelling woven into every touchpoint—from packaging to brand voice.
Wear what matters
Wear what matters
Aurera invites people to adorn themselves with meaning. The tone is elegant, not preachy. The visual identity: understated and timeless.
Because beauty shouldn’t come at the planet’s expense. And sustainability doesn’t have to sacrifice style.
Aurera invites people to adorn themselves with meaning. The tone is elegant, not preachy. The visual identity: understated and timeless.
Because beauty shouldn’t come at the planet’s expense. And sustainability doesn’t have to sacrifice style.
