strategic design & innovation, supply chain optimization
strategic design & innovation, supply chain optimization
PROBLEM statement
PROBLEM statement
Every year, millions of tons of electronic waste are discarded globally, with only a fraction being recycled. Yet within this waste lie valuable resources—precious metals like gold, silver, and copper, hidden inside circuit boards and electronic components.
Meanwhile, the mining industry continues its destructive cycle:
Mining operations disrupt ecosystems, pollute waterways, and release harmful chemicals into the air.
According to research, mining 1 tonne of gold emits 16.3 tonnes of CO₂—already a significant environmental cost.
But the alternative—recycling—is worse: recycling 1 tonne of gold from e-waste emits 2000 tonnes of CO₂, due to energy-intensive industrial processes.
As both mining and recycling compound climate change and biodiversity loss, we’re left asking: Is there a better way?
Every year, millions of tons of electronic waste are discarded globally, with only a fraction being recycled. Yet within this waste lie valuable resources—precious metals like gold, silver, and copper, hidden inside circuit boards and electronic components.
Meanwhile, the mining industry continues its destructive cycle:
Mining operations disrupt ecosystems, pollute waterways, and release harmful chemicals into the air.
According to research, mining 1 tonne of gold emits 16.3 tonnes of CO₂—already a significant environmental cost.
But the alternative—recycling—is worse: recycling 1 tonne of gold from e-waste emits 2000 tonnes of CO₂, due to energy-intensive industrial processes.
As both mining and recycling compound climate change and biodiversity loss, we’re left asking: Is there a better way?
mission
mission
To turn discarded electronics into exquisite jewelry, offering eco-conscious consumers a way to express their style while positively impacting the planet.
in association with UNSDG 9,12,13
To turn discarded electronics into exquisite jewelry, offering eco-conscious consumers a way to express their style while positively impacting the planet.
in association with UNSDG 9,12,13
values
values
sustainability
Innovation
Quality Craftsmanship
Environmental Stewardship
legacy
sustainability
Innovation
Quality Craftsmanship
Environmental Stewardship
legacy
sustainable jewelry market
sustainable jewelry market
The global trend for sustainable jewellery has surged each year, rising from 166 searches per month in 2018 to 2,548 in 2022, a 1,434% increase.
The global trend for sustainable jewellery has surged each year, rising from 166 searches per month in 2018 to 2,548 in 2022, a 1,434% increase.
e-waste market
e-waste market
There’s 40 million tons of electronic waste annually, global. Only 12.5% of this is recycled.
The gold, copper, platinum and silver contained is valued at $57B.
There’s 40 million tons of electronic waste annually, global. Only 12.5% of this is recycled.
The gold, copper, platinum and silver contained is valued at $57B.
swot analysis
swot analysis
target audience
target audience
consumer journey map
consumer journey map
supply chain
supply chain
financial charts
