client
client
Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been driven by innovative designs paired with impeccable craftsmanship to create sparkling masterpieces.
Sherly Jewels is a premium diamond jewelry brand from Ahmedabad, Gujarat. With elegant bridal jewelry as its main forte. For the last 30 years, they have been driven by innovative designs paired with impeccable craftsmanship to create sparkling masterpieces.
Envisioning a new era of jewelery
Envisioning a new era of jewelery
Facets & Gram was envisioned as more than just a pop-up — it was designed to be an Instagrammable experience that people would photograph, share, and remember.
The challenge lay in creating a branding system that felt luxurious yet approachable — one that honored Sherly Jewels’ heritage while connecting with a new generation of jewelry lovers.
We distilled the brand’s essence into three core values: craftsmanship, timeless elegance, and trust. From there, we reimagined how these could be brought to life in a social-first, experience-driven world.
Facets & Gram was envisioned as more than just a pop-up — it was designed to be an Instagrammable experience that people would photograph, share, and remember.
The challenge lay in creating a branding system that felt luxurious yet approachable — one that honored Sherly Jewels’ heritage while connecting with a new generation of jewelry lovers.
We distilled the brand’s essence into three core values: craftsmanship, timeless elegance, and trust. From there, we reimagined how these could be brought to life in a social-first, experience-driven world.








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ai-generated backgrounds




social media
social media





Applications
Applications
At Facets & Gram, influencers and clientele weren’t just looking at jewelry. They were walking into a world of Sherly Jewels, discovering minimalist, everyday pieces while connecting to the story behind them. This event marked the beginning of Sherly Jewels’ new niche — contemporary, wearable luxury designed for modern lifestyles.
At Facets & Gram, influencers and clientele weren’t just looking at jewelry. They were walking into a world of Sherly Jewels, discovering minimalist, everyday pieces while connecting to the story behind them. This event marked the beginning of Sherly Jewels’ new niche — contemporary, wearable luxury designed for modern lifestyles.









